Marketing strategist for established businesses

Your business shouldn't need you to keep the marketing moving.

I help business owners turn scattered marketing into a clear strategy and a team that keeps it moving, without you managing it.

17+ years in marketing Founder of ScaleLounge Scottsdale, Arizona

Katie Lendel, marketing strategist, in Scottsdale, Arizona
Does this sound familiar

Marketing is moving. You're just still too involved in making it move.

  • 01Every campaign waits on your approval before anyone knows what to do next.
  • 02Your team is executing, but nobody is deciding what matters most.
  • 03You're paying for plenty of activity, and you can't clearly see what's producing business.

None of that is a content problem. It's an ownership problem.

Katie has been an invaluable extension of the Suntek Solutions team. She created ScaleLounge specifically to give businesses a more organized way to manage their marketing, strategy, content, and projects all in one place. It makes collaboration easier for both Katie and our team and gives us greater visibility into everything being worked on. It truly changes the game for businesses that want better marketing without the chaos of managing it all themselves.

Scott V.Suntek Solutions

Experience includes work with

Suntek Solutions AddressUSA LYS Beauty Tarte Beauty of Joseon

Logos are trademarks of their respective owners, shown as work history; no affiliation implied.

How I help

Three responsibilities, held by one person

01 · Decide

Set the direction

Positioning, priorities, audiences and channels: what marketing should actually accomplish, decided and written down.

02 · Organize

Build the system

Disconnected activity becomes one coordinated plan with clear ownership, a working rhythm and real measurement.

03 · Operate

Keep execution moving

The right work gets created, published, measured and improved without you becoming the project manager.

Founder of ScaleLounge

I built ScaleLounge because strategy without execution wasn't enough.

A strategy nobody executes is just a well-formatted opinion. So I built the delivery organization to sit behind the thinking.

You work with me on the direction. ScaleLounge gives us the team and the operating system to carry it out. One senior relationship, not a roster of vendors to coordinate.

Katie Lendel working at her laptop outdoors in Scottsdale
About Katie

Seventeen years of seeing what happens when marketing has talent but no owner.

I've had my own hands on every part of it, strategy, positioning, content, SEO, email, social and the websites underneath, for beauty, tech, wellness and real estate companies. It taught me the thing I now get hired for: marketing is a business function, not a collection of channels. With a clear owner it compounds. Without one it stalls, no matter how talented the people are.

I work best with established businesses that already have customers, revenue and marketing activity, but need clearer direction and someone to own the function. And if an internal hire is genuinely the better answer, that's what you'll hear from me.

Katie Lendel The Marketing Independence Score

How much of your marketing still depends on you?

Ten questions, about three minutes. You leave with a score out of 100, the constraints doing the most damage, and what I would look at first.

Get My Marketing Score

Free, with no sales pitch attached.

Already know where marketing is stuck? Get My Recommendation →

Prefer email? Write to me directly and I'll reply within a day or two.