ScaleLounge › Before you hire
Before you make the marketing hireBefore you hire one marketer
to do six jobs
You have already decided marketing needs an owner. The question is whether one employee is the best way to build the capability you are actually looking for.
Why the job description got so long
Most marketing roles at established companies are written by adding up everything that is not getting done. Strategy, content, social, search, email, campaigns, analytics, the website, the CRM. Each line is reasonable on its own. Together they describe a department.
So the hire arrives, and within a month they are choosing what to drop and quietly hiring freelancers for the rest. You end up managing an employee and the specialists behind them.
You were not looking to hire a marketer because you wanted another employee. You were looking for someone to finally own marketing.
Paste the role you are hiring for
Your role coverage map
Paste the job description. You will see which responsibilities ScaleLounge covers, which are project work, and which should stay with an employee. We do not store the description; it is only passed on if you ask Katie to review it.
Covered by ScaleLounge
Project or add-on
Should stay internal
Katie will look at the full description herself and tell you plainly whether this is a hire or an engagement.
Sent. Katie will come back to you personally.
One hire, or a managed marketing partner
| An internal hire | ScaleLounge | |
|---|---|---|
| Getting started | Recruiting, a notice period, then onboarding | Strategy within 24 to 48 hours of your completed intake |
| Who manages it | You manage the role | One relationship with Katie, who owns the strategy and your point of contact |
| Capability | One person's skill set, with freelancers hired for the gaps | Strategy, content, search, email, campaigns and web, under one plan |
| Cost shape | Salary plus employment overhead, plus whatever the gaps cost | A fixed monthly engagement, with specialist projects quoted separately |
| What you do | Set direction, manage the person, cover what they cannot | Set priorities, give context, approve the work |
| Best when | The role needs internal leadership, employee management or on-site presence | You want marketing owned and run, without building a department |
We are not going to claim this is always cheaper than a junior hire. It is a different shape: no recruiting, no ramp, no single point of dependency, and no team for your leadership to manage. Nobody honest guarantees a revenue number either, here or in an interview. What is on offer is the approach and the accountability for it.
When an internal hire is the better answer
Some roles genuinely belong in-house. If the position needs substantial internal leadership, employee management, on-site events, daily cross-functional meetings or physical presence, hire the person. We will tell you that rather than take the engagement.
Pricing
Marketing Pilot, $750 one time. The thinking first: a 90-day direction and the first 30 days built out.
Growth Partner, $2,500/month. Your core managed marketing operation: strategy, content, search and publishing.
Scale Partner, $5,500/month. Growth plus campaigns, email and lifecycle nurture, automation and conversion work.
Executive Partner, custom. Deeper marketing leadership and a custom execution scope, by application.
Compare it properly before you make the hire
Paste the role above for an instant map, or have Katie read the full description and tell you which way she would go.
Questions
Can ScaleLounge replace the marketing manager we are about to hire?
Often, particularly when the role is mainly multichannel digital strategy and execution. If it needs substantial internal leadership, employee management, events or on-site responsibilities, an internal hire may still make more sense.
What if we already have a marketing manager?
Then ScaleLounge becomes the execution capacity behind them. Your marketing lead keeps ownership internally and gets specialist capacity without you hiring several more roles.
What does ScaleLounge not do?
We are not your sales team, we do not manage your employees, and we do not run on-site events. Paid media, website builds and complex funnel work are handled as projects rather than bundled into a monthly plan.
Also worth reading: ScaleLounge vs hiring a marketing manager · vs a traditional agency · vs a fractional CMO